Paid plans include a monthly allowance of credits — the single unit that meters the AI writing, the publishing, and the developer API. The free plan gets one for your first 2 months. Top up any time at 100 credits per $1.
| You're charged for | Cost |
|---|---|
| Writing with AI | 1 credit per 1,000 tokens (roughly 750 words) the AI reads and writes — including the market research it does before writing |
| Publishing a post | 5 credits each time a post goes live on a platform |
| AI video (paid plans) | charged at what the video model costs us — typically 15–40 credits for a short clip. Slideshows and Ken Burns videos built from your own images are free on every plan |
| Developer API (MCP) | 1–5 credits per call — ignore this if you're not a developer |
In practice, 500 credits is roughly 20–60 posts written and published. The spread is real: before each writing run the engine researches your market, and that research is shared across every post in the run — so generating a batch for one campaign is far cheaper per post than generating one post at a time. Long pieces (blog posts, press releases) cost more to write than short social posts.
Higher tiers get discounted MCP calls. Exact costs may evolve as we tune the engine.
No card required to start. Upgrade, downgrade, or buy credits any time — changes are prorated.
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