The automation playbook

Start here. A Facebook Page is owned by your brand, posts appear as the Page rather than as you, and Instagram Business connects through that same Page. The API is well-documented and the rules are mostly about spam volume.

• Meta requires a personal Facebook profile as Page admin and app owner. There is no way around that, but your profile is never shown to the audience.
• Publishing permissions need App Review with a screencast. Before approval, only people with a role on your app can post — which is fine while you are testing on your own Page.
• Instagram must be a Business account linked to the Page. Personal and Creator accounts cannot publish via the API.

X (Twitter)

Fully separable from your personal identity: create a brand account with its own email. The developer account needs a phone-verified X account, which can be the brand account itself.

• Write access is metered by paid tier. The free tier's posting cap is very low — check current pricing before planning volume, it changes often.
• Duplicate-content rules are enforced: do not repost the same text, and do not run several accounts posting the same thing.

Know this before you connect: Autopulto requests the w_member_social scope, which publishes as you, to your personal feed — not as a company page.

• Posting as an organization needs w_organization_social and approval into LinkedIn's Marketing Developer Platform. That is not wired up today.
• If you are not comfortable with autonomous posts appearing under your own name, leave LinkedIn disconnected. That is a completely reasonable choice.
• LinkedIn is comparatively tolerant of scheduled posting, but engagement-bait and high frequency both suppress reach.

Reddit is where automated marketing dies. Rules are set per-subreddit and enforced by volunteer moderators and automod, and the usual outcome is a shadowban: your posts appear normal to you and are invisible to everyone else, so you can burn weeks without noticing.

• Use it by hand for weeks before automating anything. Build comment karma, answer questions, post nothing promotional.
• Read each subreddit's rules. Many ban link posts outright; some require flair; some ban self-promotion entirely.
• Keep promotional posts a small minority of your activity. The old nine-to-one guideline is a reasonable floor, not a target.
• A new account posting links on day one will be filtered before a human ever sees it.

YouTube & TikTok

Only worth connecting if you are actually producing video. Both allow API uploads on a brand channel or account, and neither lets the API edit your profile — set the bio and avatar by hand.

• Uploads land as drafts or private on some tiers until the account is established. Check before assuming a post went live.
• Reused or low-effort video gets suppressed by both platforms' recommendation systems, which is a slower but realer penalty than a ban.

Autopulto proposes; you approve. The proposal is deterministic — worked out by rule from what the crawl observed, with no model involved — so there is no wording to argue with and the same page always produces the same suggestion.

• Today every canonical fix is one you paste in yourself: Autopulto works out the corrected address and hands it to you. We do not write to your site for this.
• This sits at the assisted end of the ladder for the same reason Reddit does: the cost of getting it wrong lands on your domain, not ours.

Product Hunt, Hacker News and Indie Hackers have no sanctioned posting API, they are built around live human engagement, and an automated submission is both detectable and against the spirit of every one of them. A launch you cannot answer questions on is a launch worth skipping.

Autopulto keeps these on a manual-only list on purpose. Post them yourself, and be around for the comments.